👋 Good morning! If 'Michael' is on your weekend plans, fair warning: you might get drafted into a performance. Word is that some screenings are drawing superfans in full Jackson regalia, and dance is breaking out in the aisles, particularly during the end credits. The reviews are rough, but the people are ready to dance. Pick your seat accordingly.

Welcome back to The Dailies. Before you clock out for the weekend, we've got fresh streaming numbers and the rest of the news worth knowing. In and out, promise. 👇

TOP STREAMED
📊 What U.S. audiences were watching this week…

FILMTV
Netflix
Roommates
Netflix
Beef
HBO Max
Dust Bunny
HBO Max
Euphoria
Disney+
Spider-Man: No Way Home
Disney+
Star Wars: Maul - Shadow Lord
Prime Video
Balls Up
Prime Video
The Boys
Paramount+
Primate
Paramount+
South Park
Hulu
The Hunger Games
Hulu
The Testaments
Apple TV
Outcome
Apple TV
Your Friends & Neighbors
Peacock
Five Nights at Freddy's 2
Peacock
The Miniature Wife
LAST WEEK'S NEW RELEASES
Beef NetflixSERIES
The anthology's sophomore run came in at 1.9M average domestic views in week one, well off S1's 5.2M in the same window. Globally, it just barely cracked #10 on the English-language chart. Not the start Netflix was hoping for.
Balls Up Prime VideoFILM
The Mark Wahlberg comedy was the top original film across platforms this week with 4.5M views per Luminate. Solid, but well below breakout territory. For reference, recent Prime hit 'The Wrecking Crew' pulled 13.5M in the same frame.
Margo's Got Money Troubles Apple TVSERIES
The A24 series debuted with 2.2M views across its first episodes in week one. A respectable start by Apple's standards, landing mid-pack, just behind 'Shrinking' S1's 2.9M opening week.

Sources: Top streamed chart (U.S.) via FlixPatrol; new release viewership data (U.S.) via Luminate

CLOSEUP
📺 The pilot episode is making a comeback…

Ryan Coogler and Greg Berlanti both have pilot orders at Hulu (Getty Images)

Remember pilots? The tested-before-you-commit model TV used for decades before the streaming era declared it obsolete. It's back. HBO Max, Hulu, Netflix, FX, and NBC are all leaning on pilot orders again as the industry adjusts to leaner times.

The original logic was simple: shoot one episode for a few million, see if it works, then decide. Straight-to-series orders were a privilege of the peak TV era, when streamers in the talent arms race handed out full-season commitments to win projects (Simran Sethi at Hulu Originals calls it the "gold-rush period").

Now, with episodic budgets falling and overall volume down, executives are rethinking the math. HBO Max's Sarah Aubrey points to 'The Pitt,' just renewed for a third season, as the template her team is chasing: a drama with high episode counts that returns every year. Ordering pilots, she says, is how HBO Max is hunting for the next one.

A few things in the pipeline…

  • HBO Max has ordered pilots for cop drama 'American Blue' and family drama 'How to Survive Without Me.'

  • Hulu's piloting several projects, including Greg Berlanti and Bash Doran's 'Foster Dade' and Ryan Coogler's 'X-Files' reboot.

  • On the broadcast side, NBC has commissioned eight pilots, led by a 'The Rockford Files' reboot starring David Boreanaz.

The system at work: Netflix's 'A Different World' sequel, Hulu's 'Prison Break' reboot, and FX's 'Snowfall' spinoff all graduated from recent pilot orders into full series. Hulu's Chloé Zhao-directed 'Buffy' reboot didn't, which is also the point of the model: the streamer spent $12M finding that out (a lot cheaper than a full season).

Pilots aren’t for everyone: Big VFX swings like 'House of the Dragon' or 'Fallout' still skip pilots. The math only holds for mid-budget shows aiming for 15 episodes a year (a few million for a single hour stops being a cheap test once the hour costs $20M).

INTERMISSION: A MESSAGE FROM OUR SPONSOR
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CLOSEUP
🪚 Specialty labels keep betting on YouTubers…

Curry Barker and Cooper Tomlinson, longtime YouTube collaborators behind That's a Bad Idea.

A 26-year-old YouTuber just had two specialty-label deals announced in 48 hours. Focus Features picked up distribution on Curry Barker's new Aaron Paul horror 'Anything But Ghosts' yesterday, and A24 tapped him Tuesday for their 'Texas Chainsaw Massacre' reboot. Barker came up making sketch comedy on YouTube before pivoting to horror. His big-screen debut 'Obsession' isn't even out yet: it sold to Focus at TIFF for $15M+ last fall and opens May 15.

Barker isn't the only YouTuber Hollywood's been courting, either. A24's been the most aggressive about it, but the pattern runs across specialty labels:

  • Kane Parsons (A24's 'Backrooms', in theaters May 29): Created the YouTube series the film is based on (190M+ views). A24's youngest-ever director at 20.

  • The Philippou brothers (A24's 'Talk to Me,' 'Bring Her Back'): Built a YouTube channel (RackaRacka) of over-the-top comedy-horror shorts, then directed A24's 2023 breakout and followed it with another horror feature in 2025.

  • Ian Tuason (A24's 'Undertone'): Made immersive horror shorts on YouTube (14M+ views). A24 bought his debut at Fantasia last year and signed him for two more, including 'Paranormal Activity 8'.

  • Chris Stuckmann (Neon's 'Shelby Oaks', out last fall): Longtime YouTube film critic (2M+ subs). Crowdfunded his horror debut for $1.4M on Kickstarter (a horror-film record) before Neon bought worldwide rights.

The bigger picture: Specialty labels know how to support craft, but manufacturing reach is a different job, and star power isn't the sure bet it used to be (see: 'The Smashing Machine,' 'Christy'). YouTubers come with two things these labels want: an audience that already follows them, and ideas that have already proven themselves. Markiplier made the case back in January when his self-distributed 'Iron Lung' turned $3M into $49.9M at the box office, and he kept roughly half.

ICYMI
⚡️ Quick hits…

🗳️ WBD shareholders greenlit the $111B Paramount merger yesterday, with nearly 99% of shares backing the deal. They also voted down CEO David Zaslav's $887M golden parachute, though that one's just advisory, so don't hold your breath. Next stop: regulators in the US, EU, and UK.

🇫🇷 Cannes padded its 2026 lineup with 16 more films, including James Gray's 'Paper Tiger,' which snuck into the main competition after missing the April 9 cut. Diego Luna's 'Ashes' and Judith Godrèche's 'A Girl's Story' landed in Un Certain Regard. The festival runs May 12-23.

🦁 Maggie Gyllenhaal's taking the Venice Film Festival jury president gig this year, heading up the group that hands out the Golden Lion and the rest of the top prizes. The 83rd edition runs Sept. 2-12. She follows last year's president Alexander Payne, who gave the Golden Lion to Jim Jarmusch.

💰 'The Simpsons Movie 2' is one of the first animated films to land California's tax credit, pulling in $21.9M after the state opened the program to animation last year. It's part of a $193M round spread across 38 projects, alongside 'Phineas and Ferb' and Netflix's '13 Going on 30' reboot.

LAST LOOKS
Film Development 🗒️

  • Michael B. Jordan and Austin Butler are set to lead ‘Miami Vice ’85,’ Universal’s IMAX-bound reboot hitting theaters in 2027. (more)

  • Amazon MGM Studios is circling a $30M+ deal for rom-com ‘Hello & Paris,’ starring Javier Bardem and Kate Hudson. (more)

  • 'Heart Eyes 2' is landing on Valentine's Day 2028 at Paramount, with Josh Ruben back in the director's chair. (more)

  • ‘Buddy’ is set for release Sept. 4 as Roadside and Saban pick up Cristin Milioti’s twisted kids-show horror comedy out of Sundance/SXSW. (more)

  • Andrew Garfield’s ‘The Uprising,’ a Paul Greengrass historical drama, lands a September 11 theatrical release at Focus Features. (more)

  • Ralph Fiennes and Viggo Mortensen are headlining ‘Embers,’ a period drama from István Szabó now filming in Budapest. (more)

  • James McAvoy sets his directorial debut, ‘California Schemin,’ for an October theatrical release via Magenta Light Studios. (more)

  • Jeff Nichols has cameras rolling in Arkansas on 'King Snake,' his new Southern gothic horror. (more)

TV Development 📺

  • James Mangold is adapting his 1997 film 'Cop Land' into a series, with Paramount and Miramax already juggling multiple offers. (more)

  • A24 is adapting ‘White Smoke,’ with Benedict Cumberbatch set to star and produce the Vatican-set heist series. (more)

  • Netflix is developing a series adaptation of ‘The Nanny Diaries,’ with Scarlett Johansson producing. (more)

Business 🤝

  • Netflix authorizes a $25B stock buyback as it moves past its failed Warner Bros. deal. (more)

  • Comcast says Peacock is nearing an “inflection point” and could approach profitability in Q2. (more)

INTERMISSION: A MESSAGE FROM OUR SPONSOR

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RELEASE RADAR
📅 This week’s new releases…

🎥 THEATRICAL

  • Michael: Musical biopic on the King of Pop from director Antoine Fuqua.

  • Mother Mary: A24 pop star drama starring Anne Hathaway.

  • Fuze: WWII bomb thriller starring Aaron Taylor-Johnson, Theo James, and Sam Worthington.

  • Over Your Dead Body: Dark action-comedy starring Jason Segel, Samara Weaving, Timothy Olyphant, and Juliette Lewis.

📺 STREAMING

  • Stranger Things: Tales from '85: (Netflix) 10-episode animated spin-off.

  • Half Man: (HBO Max) Drama series from 'Baby Reindeer' creator Richard Gadd.

🔮 BOX OFFICE PREVIEW: 'Michael' is tracking for $65-75M this weekend, which would be the biggest music biopic opening ever (topping 'Bohemian Rhapsody' at $51M and 'Straight Outta Compton' at $60M). Some forecasters see upside to $80M+, though others are hearing softer pre-sales in key markets. Lionsgate is betting big on the eventized angle: roughly 3,900 of the film's screens are IMAX or premium large format, pushing audiences toward higher-priced tickets. And it's all happening despite a brutal 40% on Rotten Tomatoes, with fan enthusiasm doing most of the heavy lifting.

VIDEO VILLAGE
📺 Latest trailers

MARTINI SHOT
🍸 Latest viral moments

Inbox cleared, weekend unlocked. Back Monday. Have a great weekend!

-The Dailies Team

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