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Olympic Ads Go Programmatic, IATSE Clears Way for AI, Prime Video Gains Ground, and MORE!
š Good morning! After a two-year hiatus, Will Smith made a fiery return at the BET Awards with his new track āYou Can Make It.ā Performing with Fridayy and Kanye Westās Sunday Service Choir, Smithās comeback featured an emotional intro by Taraji P. Henson and a dramatic entrance through a ring of fire. See a full list of last nightās BET Awards winners here. šš
Whether you're a seasoned subscriber or a new arrival, we're thrilled to have you here. Every Monday, Wednesday and Friday, we'll deliver the most important industry scoops directly to your inbox.
š Hereās whatās on the reel today:
Olympic Ads Go Programmatic
IATSE Clears Way for AI
Prime Video Gains Ground
Last Looks: š Bite-sized scoops on developing stories/projects
Video Village: The latest trailers
Martini Shot šø
But first, letās take a look at what happened at the box office this past weekend!
LAST WEEKENDāS
šļø BOX OFFICE BREAKDOWN šļø
š§ Inside Out 2: Pixarās emotional sequel holds strong at #1 for the third consecutive weekend, raking in $57.4M domestically, bringing its domestic total to $469.3M and a global cume of $1.014B. Itās now the fastest animated film to cross the billion-dollar mark in just 19 days, beating the previous record holder, āFrozen 2ā!
š½ A Quiet Place: Day One: Paramountās prequel delivers a franchise-high debut with $53M domestically and $98.5M globally. Despite its strong start, it couldnāt dethrone āInside Out 2,ā settling for the second spot.
š Horizon: An American Saga Chapter 1: Kevin Costnerās epic western opens to a modest $11M domestically. This $100M passion project, partly self-financed by Costner who invested $38M of his own money and is paying for the marketing, struggled with a B- CinemaScore and mixed reviews. The sequel has already been shot, and the third installment is currently in production, but the disappointing opening raises concerns about the franchiseās future.
š Bad Boys: Ride or Die: Lands at #4 with $10.3M domestically and surpasses $300M globally.
š The Bikeriders: This indie film drops 66% from its opening weekend, earning $3.3M and struggling to maintain its box office presence.
šŗ The Garfield Movie: The lasagna-loving feline grabs $2M, a 47% decline, nearing a $90M domestic total in its sixth week.
š¦ Kingdom of the Planet of the Apes: Adds $1.7M, down 55%, with a strong $168M domestic total.
š Kinds of Kindness: Sees a surprising 298% boost to $1.5M with an expansion to 490 theaters, totaling just over $2M.
š IF: Falls 51% to $1.34M, nearing the $110M mark domestically.
š Thelma: Collects $1.32M, a 43% drop, bringing its domestic total to $5.1M.
This weekendās box saw two films grossing over $50M, a rare feat not seen since last Julyās āBarbieā and āOppenheimerā releases. The total domestic estimate of $153M marks a 19% increase from last year.
With strong openings and continued performance from top films, the box office is performing better than the pre-pandemic years, reflecting a resilient recovery and a promising outlook for the summer season.
š„šŗ Olympic ad game just got a major upgrade! NBCU and Warner Bros. Discovery (the rights holders for Olympic coverage in the US and Europe respectively) are leveraging their digital platformsāPeacock and Eurosportāto open up advertising opportunities to smaller brands through programmatic buying. It's like Tinder for ads, but instead of swiping right on potential dates, you're matching with prime Olympic airtime. This move democratizes access, meaning your favorite indie brand might just pop up between gold medal moments. While big players like Visa stick to their exclusive turf, the influx of diverse ads could mean fewer repetitive commercials. Plus, with AI keeping an eye on quality, even the little guys can play nice with the big brands. If this works, expect programmatic to hit more live sports, making advertising a whole new ball game.
š¤š¤ IATSE's new deal with the studios is ushering AI onto sets and into editing bays across Hollywood. This groundbreaking agreement acknowledges AI as a tool in film and TV production while setting up protections for crew members. Here are the key takeaways:
AI is officially recognized as a production tool, with some limitations
Personal AI setups can be charged as a kit rental, like any other gear
No one can be forced to use AI to replace coworkers
Consent required before AI scans crew (can't be mandatory)
Regular check-ins to keep AI use in check
AI training programs to help crew level up their skills
Studios can't outsource AI work to non-union folks
Employers retain the right to ban AI on their productions
Workers indemnified from liability when using approved AI
Existing severance policies cover AI-related job losses
Bottom line: While AI is here to stay in Hollywood, crew members have a voice in its implementation and some key protections.
šŗš Amazon Prime Video is giving free shipping a run for its money as the top reason folks are Prime-ing up their lives. A new survey shows 61% of Prime members are in it for the streaming goodness, nipping at the heels of the 73% who still love their next-day toilet paper deliveries. With an estimated 72M U.S. viewers, Prime Video's not just Netflix's annoying little sibling anymore. The secret sauce? NFL's āThursday Night Footballā is scoring big, with 58% of Prime households catching at least one game. Amazon's playing 4D chess, bundling e-commerce with streaming and now sports. For industry pros, this means it's time to think beyond binge-worthy series ā maybe your next big hit needs to come with free guac delivery.
Need a gritty crime drama to kickstart your summer? Look no further.
Jeremy Renner is back as Mike McLusky in Taylor Sheridan and Antoine Fuqua's 'Mayor of Kingstown'. As a drug war tears through the city, McLusky faces off against the Russian mob and a dangerous ghost from his past.
š Start your free Paramount+ trial today to watch Season 3 NOW. š
Development šļø
Will Forte joins Netflixās comedy series āThe Four Seasonsā as a series regular, alongside Tina Fey, Steve Carell, and others. (more)
Briana Middleton joins Callum Turner as the co-lead in Apple TV+ās new sci-fi drama āNeuromancer,ā based on William Gibsonās award-winning novel. (more)
Sheryl Lee Ralph and Tony Hale will present the 2024 Emmy nominations on Jul. 17, alongside TV Academy chair Cris Abrego. (more)
Netflixās āOne Pieceā S2 casts Callum Kerr as Smoker, Julia Rehwald as Tashigi, Rob Colletti as Wapol, and Ty Keogh as Dalton. (more)
Freestyle Digital Media acquires North American rights to the Midwest dramedy āAll Happy Families,ā planning a limited theatrical and VOD release this fall. (more)
āLast Breath,ā Woody Harrelsonās deep-sea diver thriller, is set for a Feb. 28, 2025 release by Focus Features. (more)
āObsession,ā Prime Videoās thriller series, adds Kira Guloien, Celeste Oliva, Jesse James Keitel, Matt Murray, and Patch Darragh to its cast. (more)
20th and Ryan Cooglerās Proximity Media are adapting the New York Times bestselling thriller āCalifornia Bearā by Duane Swierczynski, with Gary Lennon co-writing the script. (more)
Warner Bros. hints at a December 18, 2026 release date for āDune: Part Three,ā though no formal announcement has been made. (more)
ā Renewed & Canceled ā
āThe Big Door Prizeā is cancelled after 2 seasons by Apple TV+. (more)
Business š¤
Other News šØ
Chicken Soup for the Soul Entertainment, Redboxās parent company, has filed for Chapter 11 bankruptcy after facing significant financial struggles. (more)
And... that's a wrap! If you're reading this email because a friend hooked you up, don't fretājust hit that subscribe button and join the party. š§ š
See you bright and early on Wednesday!
-The Dailies Team
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