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š¬ IMAX's Nuclear Option ā¢ļø
PLUS: The Fight Against Shortening Theatrical Windows, Kathleen Kennedy's Final Bow, and MORE!

š Good morning! āSeveranceā S2 has officially dethroned āTed Lassoā as the streamer's most-watched show ever, and with its eye-watering $20M per episode price tag (that's $200M total), it's proving to be money well spent. The dystopian workplace drama is averaging 3.6M U.S. views per episode, outperforming nearly all of Apple's marquee releases from the past two years
Welcome aboard the Dailies. As you sip your morning brew, weāll get you caught up with the fast-paced world of Hollywoodāno need to chase down a newsstand, weāve got everything you need right here.
š Hereās whatās on the reel today:
Theatrical Window Wars
IMAXās Nuclear Option
Kathleen Kennedyās Final Bow
Last Looks: š Bite-sized scoops on developing stories/projects
Video Village: The latest trailers
Martini Shot šø
CLOSEUP
šæ AMC declares war on shrinking theatrical windowsā¦

AMC CEO Adam Aron is pushing back against Hollywoodās shrinking theatrical windows, calling the current 17-30 day standards "too short." Aron insists this isn't just theater chains crying wolfāit's "a very live debate right now" among industry heavyweights.
The theater chief is pushing studios to return to at least 45-day windows, with hopes of eventually stretching to 60 or even the pre-pandemic 74 days. His bold claim: "We believe everybody would make more money if the windows were longer."
The current state of playā¦
š The average theatrical window in 2024 was a mere 32 days across 85 wide releasesādown 13% from 37 days in 2023.
š For 2024's top 10 films, the average jumps to 46 daysābut that's still a 20% drop from 2023's 58-day average.
š The longest windows of 2024 belonged to Disney hits āInside Out 2ā and āDeadpool & Wolverineā at 67 days eachāimpressive.
Sean Baker joins the fightā¦
āAnoraā filmmaker Sean Baker has become theatrical's unexpected champion, using his recent DGA and PGA wins to implore colleagues to demand 90-day minimums:
"Let's do whatever we can do to expand that theatrical window. Demand it. We make films for the big screen. Let's expand it to at least 90 days [ā¦] Let's get it back to the way it used to be."
Ironically, Baker's own āAnoraā hit PVOD 60 days after initial release (30 days post-widest release), and during its final theatrical stretch grossed just $800,000āwhile likely earning substantially more through digital rentals.
Disneyās swimming upstreamā¦
While most studios sprint to streaming, Disney's going old-school with āMoana 2,ā which just announced its Disney+ debut for March 12āa whopping 105 days after theatrical release.
The sequel (originally planned as a Disney+ exclusive) has raked in $458.8M domestic and $1.05B worldwide since Disney Co-Chairman Alan Bergman redirected it to theaters. Other Disney theatrical marathoners:
āMoana 2ā ā 105 days
āInside Out 2ā ā 67 days
āDeadpool & Wolverineā ā 67 days
āMufasaā ā 60+ days
Why many studios aren't extending windows:
Despite Aron and Baker's advocacy, most studios prefer shorter windows for a simple reason: money. PVOD rentals give studios an 80% revenue cut versus just 50% from theaters. Plus, they can capitalize on theatrical marketing buzz while it's still fresh.
Most studios want to cash in quickly on digital platforms, while Disney can afford longer windows because films that succeed in theaters boost their theme parks and merchandiseāa luxury other studios don't have.
Looking ahead: The window wars will likely intensify as 2025 blockbusters take shape. Theater chains and filmmakers are gaining vocal allies, but economics still favor compression for most studios. For now, expect more of this two-tier system: extended runs for proven franchise hits, express lanes for everything else.
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WIDESHOT
š½ļø IMAXās āNuclear Optionā & Kathleen Kennedy retiresā¦

š¬š„ US theater chains are revolting against Netflix's Narnia deal with IMAX. Earlier this month, IMAX CEO Rich Gelfond confirmed the streaming giant secured an exclusive two-week theatrical window for Greta Gerwig's āNarniaā adaptation on Thanksgiving 2026. Now, major exhibitors Regal and Cinemark are reportedly threatening to refuse screening the film on their IMAX screens, while studios are furious that Gelfond struck the deal without consulting them first. The theatrical standoff centers on IMAX giving premium holiday screens to a streaming service instead of established studios with decades-long theatrical relationships. Disney is particularly outraged as its animated holiday release loses valuable premium real estate to a competitor whose business model encourages at-home viewing. Gelfond claims to have a mysterious "nuclear option" to force theaters to play āNarniaā on IMAX screens, though it's unclear what that option is. The controversy highlights how premium formats have become valuable battlegrounds, with streamers now competing for once-sacred theatrical windows.
šš Kathleen Kennedy's Lucasfilm exit kicks off Hollywood's hottest job hunt. The 71-year-old producer is reportedly calling it quits as Lucasfilm president by year-end after a wild 13-year ride that transformed āStar Warsā across both big and small screens. Kennedy, hand-picked by George Lucas himself in 2012 before Disney's $4B acquisition, leaves behind a hit-and-miss legacy that includes the $2B-grossing āForce Awakens,ā streaming darling āThe Mandalorian,ā and plenty of behind-the-scenes drama. Her time at the helm faced relentless fan backlash over storytelling choices, casting decisions, and creative direction, though supporters credit her with modernizing and expanding the franchise. So who's next up to bat? Industry gossip points to Dave Filoni (Lucas's mentee and fan-favorite), Jon Favreau (Mandalorian mastermind), Marvel boss Kevin Feige, or possibly a Filoni-Favreau tag team with split creative/business duties. Disney's got until 2026 to find someone who can steer āThe Mandalorian and Groguā into theaters without crashing the ship.
LAST LOOKS
Film Development šļø
J.K. Simmons joins Brad Pitt in David Ayerās āHeart of the Beast,ā a Paramount thriller about survival in the Alaskan wilderness. (more)
āWhite Lotusā breakout Sam Nivola leads Bobby Farrellyās comedy āDriverās Ed,ā joining Kumail Nanjiani and Molly Shannon. (more)
Charlie Kaufman will write and direct āLater the War,ā starring Eddie Redmayne and Tessa Thompson. (more)
Teresa Palmer joins Russell Crowe and Nina Dobrev in āBear Country,ā an action-thriller currently filming in Australia. (more)
Disney has greenlit a fifth āDescendantsā movie, continuing the story of āThe Rise of Redā with Kylie Cantrall and Malia Baker returning. (more)
Ayo Edebiri will writeāand potentially star ināthe adult-oriented, live-action Barney movie for Mattel, A24, and producer Daniel Kaluuya. (more)
Eric Appel will direct āThe Breadwinnerā for TriStar Pictures, starring comedian Nate Bargatze in his feature film acting debut. (more)
āArrowā star Katie Cassidy will lead āNanny Cam,ā a psychological thriller directed by āJersey Shoreā alum Jenni āJWowwā Farley. (more)
Amazon MGM Studios and Safehouse Pictures are developing a feature adaptation of Lincoln Childās āJeremy Loganā novel series. (more)
Josh Duhamel will direct and star in āPreschool,ā a comedy about two dads battling for a spot at an elite preschool. (more)
Jon Bernthal will return as the Punisher in a standalone Marvel special for Disney+, which he is co-writing with director Reinaldo Marcus Green. (more)
Tracee Ellis Ross will star in and produce āBlow the Horn,ā a psychological drama directed by Nacho Arenas about a tense group therapy session. (more)
Edward Berger will direct a film about reporter Evan Gershkovichās wrongful imprisonment in Russia, with Scott Stuber and Amy Pascal producing. (more)
TV Development šŗ
Drew Starkey joins Anya Taylor-Joy in Apple TV+ās limited series āLucky.ā (more)
Lizzy Caplan is set to star in a buzzy crisis PR drama from Halley Feiffer and A24, with multiple streamers vying for the series. (more)
A24 lands its first Channel 4 series with āIt Gets Worse,ā a flatmate comedy from comedian Leo Reich, co-produced for Canadaās Crave. (more)
Keith Urban will headline āThe Road,ā CBSās new music competition series from Blake Shelton and Taylor Sheridan, premiering this fall. (more)
Amazon is developing a āConsider Phlebasā sci-fi series from Charles Yu, ChloĆ© Zhao, and Plan B, based on Iain M. Banksā āCultureā novels. (more)
John Lithgow confirms he will play Dumbledore in HBOās upcoming āHarry Potterā series, calling it a career-defining role. (more)
Patrick Wilson joins Javier Bardem and Amy Adams in Apple TV+ās āCape Fearā series, a modern reimagining of the classic thriller. (more)
John C. McGinley reunites with āScrubsā creators Bill Lawrence and Matt Tarses, joining Steve Carellās upcoming HBO comedy. (more)
Renewed & Canceled ā ā
Business š¤
AMC Theatres narrowed its quarterly loss and saw revenue rise to $1.3B, driven by a box office rebound and increased attendance. (more)
Leslie Siebert becomes the first woman to lead a major talent agency as Gersh names her sole president in a leadership restructuring. (more)
Dwayne Johnson and Dany Garciaās Seven Bucks Productions has signed a first-look TV deal with 20th Television. (more)
MSNBC is set to lay off 99 union staffers amid a network overhaul, with the WGA East demanding reassignment instead of job cuts. (more)
Disney led TV viewing in January with a 12% share, extending its lead over YouTube, boosted by College Football Playoff broadcasts. (more)
Other News šØ
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VIDEO VILLAGE
šŗ Latest trailers
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