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- š¬ Bye bye, Park City! š
š¬ Bye bye, Park City! š
Sundance Heads to Boulder, YouTubers Pitch Advertisers, CA Tax Credits, and MORE!

š Good morning! Social mediaās been flooded with Studio Ghibli-style AI memes courtesy of OpenAI's new 4o image generator. While the pastel transformations are everywhere, fans and purists are pointing out the irreplaceable artistry of the real Studio Ghibli. Hayao Miyazaki himself condemned AI animation in 2016, describing it as "an insult to life itself." The studio's actual work represents mind-blowing dedication: 60,000+ hand-drawn watercolor frames per film. One animator even spent 15 months creating just 4 seconds of āThe Wind Rises.ā
Happy Friday and welcome aboard The Dailies. Grab your coffee, and weāll catch you up on the latest industry happenings before your first meeting. Not a subscriber yet? Sign up here and join the cool kids. š
š Hereās whatās on the reel today:
YouTuber Upfronts
Sundance Leaves Utah
Amazon MGM Shakeup
CA Tax Credits
Last Looks: š Bite-sized scoops on developing stories/projects
Video Village: The latest trailers
Release Radar: What to watch this weekend
Martini Shot šø
But first, letās take a look at what people were watching this weekā¦ šš
TOP STREAMED
š What U.S. audiences were watching this weekā¦
FILM š„ Netflix: Den of Thieves 2: Pantera Max: Heretic Disney+: Moana 2 Prime Video: Twisters Paramount+: Gladiator II Hulu: Anora Apple TV+: The Gorge Peacock: Wicked | TV šŗ Netflix: Adolescence Max: The White Lotus Disney+: Win or Lose Prime Video: Reacher Paramount+: 1923 Hulu: Good American Family Apple TV+: Severance Peacock: Law & Order: SVU |
CLOSEUP
š° YouTubers are pitching advertisersā¦

Dude Perfect headlined yesterday's creator-led advertising showcase.
YouTube's top creators put on their own upfront-style event yesterday, competing directly with traditional media giants for advertisers' dollars. MrBeast, Dude Perfect, other YouTube elite headlined the first-ever āSpotter Showcase,ā bypassing YouTube's traditional Brandcast intermediary.
For the uninitiated: Upfronts are the TV industry's annual ritual where traditional media companies like NBCUniversal, Disney, and Paramount showcase upcoming programming to advertisers, hoping to secure billions in advance commitments. These glitzy presentations have been the exclusive domain of "legitimate" TV businessesāuntil now. Some numbers:
šø YouTube raked in $36.15B in ad revenue in 2024 (compared to WBD's $8.09B and Paramount's $10.3B)
š Traditional TV upfront ad sales plummeted 13.7% to $18.4B for 2024-25
š Streaming ad dollars surged 35.3% to $11.1B in the same period
š Spotter (the creator-focused firm hosting the event) saw its creator roster generate 77B minutes watched by US adults (18-49) in 2024
Why it matters right now: The event aims to demonstrate that these YouTubers operate more like TV networks than one-off influencers. Many creators have entire year's worth of content already planned and bankedāa revelation that might surprise traditional advertisers. As creators like Kinigra Deon release three 20-minute scripted videos weekly while Dude Perfect produces TV-quality content on predictable schedules, they're positioning themselves as direct competitors to broadcast and cable networks.
Looking aheadā¦ With both YouTube trying to become more like premium TV and streamers trying to capture YouTube's audience magic, the lines between creator economy and traditional media are blurring faster than ever. Creators are becoming Hollywood quicker than Hollywood is becoming creatorsāand Madison Avenue is taking notice.
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WIDESHOT
š¬ Boulder, Amazon MGM shakeup, and CA tax creditsā¦

(Source: Sundance Institute)
š¬šļø Goodbye, Park City! The iconic Sundance Film Festival is ditching its Utah home after 40+ years for Boulder, Colorado starting in 2027. The festival explicitly cited affordability concerns for filmmakers and attendees as one of the main reasons for the switch. Itās another sign of the growing financial pressures currently reshaping the indie film world, where skyrocketing costs have made premiere festivals increasingly inaccessible to emerging talent. Some of Boulderās perks: a walkable downtown, proximity to Denverās international airport, a vibrant arts scene, andācruciallyāpre-negotiated hotel rates locked in for the next decade. The festival will take place around Pearl Street Mall and University of Colorado venuesālikely an answer to major headaches in recent years, including lost Park City venues and pricey conversions of non-theater spaces. In short: new mountains, same mission.
š¬āļø Amazon MGM Studios head Jen Salke is stepping down. The studio head is reportedly leaving to start her own production company with a first-look deal. Rather than replace her, Amazon is simplifying its structureāfilm chief Courtenay Valenti and TV head Vernon Sanders will now report directly to Prime Video boss Mike Hopkins. The change comes as Amazon finalizes greater control of the James Bond franchise and prepares for its CinemaCon debut. During her six years at the helm, Salke oversaw major projects including the $465M āRings of Power,ā āFallout,ā āReacher,ā and āSaltburn.ā
š¬šø Double or nothing: California's betting big on a tax credit expansion. The Golden State is pulling out all the stops in effort to reclaim its throne as production capital with game-changing amendments to bill SB 630 that would transform its film and TV tax relief program. The revisions would supersize the program's annual cap from $330M to $750M while raising the base credit from a modest 20% to a competitive 35%. California's expanding what qualifies for tax breaks to include way more content typesāshorter TV episodes (now just 20+ minutes instead of 40+), animated projects, and certain competition shows that were previously left out in the cold. This represents the biggest overhaul since the program launched in 2009 and comes during what insiders call a "historic downturn in filming" in the state.
LAST LOOKS
Film Development šļø
Barry Jenkins will direct A24ās āBe My Baby,ā starring Zendaya as Ronnie Spector in a stylized biopic of the iconic singerās life. (more)
Leonardo DiCaprio and Appian Way have joined the powerful documentary āNine Little Indians.ā (more)
20th Century has acquired Martin Scorseseās Hawaii-set crime thriller starring Leonardo DiCaprio, Dwayne Johnson, and Emily Blunt. (more)
Halle Bailey and RegĆ©-Jean Page will star in Universalās mystery project āItalianna,ā directed by Kat Coiro and produced by Will Packer. (more)
Vertical has acquired North American rights to Emma Thompson and Judy Greerās action thriller āThe Dead of Winter.ā (more)
Jonathan Majors will star in āTrue Threat,ā an action thriller about a Special Forces operative seeking vengeance for his sonās murder. (more)
Mel Gibsonās āThe Resurrection of the Christā is set to begin filming this August at Romeās CinecittĆ Studios. (more)
TV Development šŗ
RenĆ©e Zellweger is joining S5 of āOnly Murders in the Building,ā adding more star power to the hit Hulu series. (more)
CBS is exploring a āYellowstoneā spinoff starring Luke Grimes. (more)
Apple TV+ has rounded out the cast of āThe Dispatcherā with Maxine Peake and others, as Christian Schwochow joins to direct. (more)
Oscar Isaac will star as infamous conman Juan Carlos GuzmĆ”n in āStowaway,ā a new Apple TV+ series heāll also executive produce. (more)
Netflix is adapting āDangerous Liaisonsā into a steamy K-drama titled āScandals,ā starring Son Ye-jin, Ji Chang-wook, and Nana. (more)
Greenlights, Renewals, & Cancellations ā ā
Business š¤
Other News šØ
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RELEASE RADAR
š
What to watch this weekend?
š„ THEATRICAL
Death of a Unicorn: A24 comedy-horror starring Paul Rudd and Jenna Ortega.
The Woman in the Yard: Blumhouse psychological horror starring Danielle Deadwyler and directed by Jaume Collet-Serra.
A Working Man: Jason Statham action-thriller.
The Chosen: Last Supper ā Part 1: Biblical historical drama from creator Dallas Jenkins.
šŗ STREAMING
The Studio: (Apple TV+) Satirical comedy series starring Seth Rogen as a studio executive trying to save a floundering company.
MobLand: (Paramount+) Guy Ritchieās latest crime saga starring Pierce Brosnan, Helen Mirren, and Tom Hardy.
Holland: (Prime Video) Mystery thriller starring Nicole Kidman and Matthew Macfadyen.
The Life List: (Netflix) Rom-com drama based on Lori Nelson Spielman's novel, starring Sofia Carson.
Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip: (Disney+) Family road comedy starring Eva Longoria and Jesse Garcia.
š® BOX OFFICE PREVIEW
With four new wide releases competing for attention, the overall weekend box office is projected to land around $60-65M total, marking another soft frame compared to last year's Easter weekend when āGodzilla x Kongā powered the box office to nearly $140M.
VIDEO VILLAGE
šŗ Latest trailers
Aaaaand... that's a wrap! If you're reading this email because a friend hooked you up, don't fretājust hit that subscribe button and join the party. š§š
Have a great weekend! Catch you bright and early on Monday!
-The Dailies Team
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