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👋 Good morning! Somewhere on the Upper West Side, a critic is already stretching for an 18-day sit: the 64th New York Film Festival kicks off today. James Gray's 'Paper Tiger' opens things up tonight, and over the next couple weeks we'll get first looks at Tony Gilroy's 'Behemoth!,' Luca Guadagnino's 'Artificial' and Ava DuVernay's '14th.' If you're heading to New York for it, just remember: if a subway car is empty at rush hour, there's a reason. Do not investigate.

Welcome back to The Dailies. Congrats on surviving another week in this business. Top off that coffee, there's plenty to catch up on. 👇

TOP STREAMED
📊 This week’s top-streamed originals…

FILMTV
Netflix
Why Did I Get Married Again?
Netflix
Crew Girl
HBO Max
Zack Snyder's Justice League
HBO Max
The Pitt
Disney+
Luca
Disney+
The Mandalorian
Prime Video
The Runner
Prime Video
Neagley
Paramount+
Infinite
Paramount+
Special Ops: Lioness
Hulu
No One Will Save You
Hulu
The Secret Lives of Mormon Wives
Apple TV
Mayday
Apple TV
Ted Lasso
Peacock
Strung
Peacock
The Paper
LAST WEEK'S NEW RELEASES
Neagley Prime Video
The 'Reacher' spinoff topped the charts this week, debuting to 8.5M average season views and 56.2M hours streamed domestically per Luminate. Episode 1 alone pulled 13.8M US views in its first week, which puts it within striking distance of 'Reacher' itself (S4's first episode opened to 15.4M). Amazon's franchise play is working.
Monster: The Lizzie Borden Story Netflix
S4 debuted to 5.5M average season views and 36.2M hours watched domestically in week 1, according to Luminate. That's a steep drop from S3, 'The Ed Gein Story,' which opened to 8.3M views and 61M hours over the same stretch. The anthology's still a big swing for Netflix, but it may be past its peak.

Top-streamed chart (U.S.) Sep. 17 to Sep. 23. Data provided by Luminate.

CLOSEUP
🏛️ The federal film incentive bill is finally here…

Hollywood's longest-running wish list item officially has a bill. A bipartisan group unveiled the Motion Picture, Television, and Entertainment Revitalization Act on Thursday (or MPTERA, if you're the kind of person who says acronyms out loud).

The quick backstory: last year, President Trump proposed a 100% tariff on foreign-made films to curb runaway production, but the idea didn't get much traction in the industry. Jon Voight, his "ambassador to Hollywood," steered him toward an incentive instead. Trump endorsed the credit in late August, the MPA and every major union lined up behind it within days, and Congress finally moved on it.

Okay, what’s in the box?

  • The basics: productions get back 20% of what they spend on U.S. labor, from the stars and directors down to the crew. Everything else (equipment, locations, work done overseas) doesn't count.

  • The bonuses: tack on an extra 5% for each of these, up to a 30% max. Being an indie production, shooting in a rural area or federal disaster zone (which, since the fires, is all of LA County), spending $10M+ in each of 10 different states (so, being a major studio), or moving more of your production back home from overseas.

  • The stacking: this sits on top of whatever your state already offers. So a production with a California credit would collect both.

  • The cash: the credit is transferable, meaning if your production doesn't owe enough in taxes to use it, you can sell it to someone who does.

  • Who qualifies: films, scripted and unscripted TV (four episodes minimum), pilots, animation, and standalone post/VFX work. Not on the list: commercials, talk shows, game shows, news, live sports, and daytime soaps.

  • No ceiling: unlike California's $750M program, there's no annual cap, no per-production cap, and no expiration date. It's the all-you-can-eat buffet of tax credits.

  • The fine print: you need to spend at least $1M and shoot 75% of your days in the U.S. If it passes, it kicks in Jan. 1, 2027.

  • Read the full bill here, if you've already finished everything else on the internet. 👈👀

Looking ahead… the bill still has to get through the tax committees in both the House and Senate, and with midterms hogging the calendar, the plan is to push it through in the window between the November elections and the new Congress in January. Not everyone's on board, either. Critics are already calling it a Hollywood handout, so expect a fight.

CLOSEUP
🎟️ A24 wants a bigger slice of the box office…

A24 just had its best year ever, and like anyone coming off a great year, it's asking for a raise (in this case, a bigger cut of theaters' ticket sales). Thanks to 'Backrooms' ($400M+ worldwide, the biggest indie since 2004's 'The Passion of the Christ'), it finished the summer as the fourth-highest-grossing studio, out-earning Paramount and Warner Bros. Some of the theater chains cutting the checks think it's a little early for a raise. Here’s where things stand:

  • Exhibitors say A24 used to take around 40-45% of ticket sales. Now it's asking for the low-to-mid 50s.

  • Marcus Theatres (77 locations) didn't screen 'The Invite,' 'Tony,' or 'Onslaught' while the two sides worked out a split. They reached terms on Sept. 17.

  • Harkins (33 locations) is still without a deal, so it won't play this weekend's 'Primetime' (talks are reportedly ongoing).

Why do a few points matter? Theater owners say a swing of 10 points (or less) can decide whether a run turns a profit. Disney gets close to 70% because its hits come reliably, and exhibitors want a longer track record before giving A24 the same terms.

Why A24 feels ready: it's spending like a major now, with budgets up to $60-70M ('Marty Supreme') and a $3.5B valuation from a 2024 round led by Josh Kushner's Thrive Capital (more than Lionsgate's ~$3.2B market cap). It also gives theaters more flexibility than the majors, letting them drop underperforming titles early instead of locking them into multi-week runs.

Looking ahead… this weekend brings 'Primetime,' A24's widest release since the split fight began, and how it performs could shape how hard A24 keeps pushing. Meanwhile, a merged Paramount-Warner Bros. would control roughly 30% of the box office, and the proposed settlement would only hold current splits for three years. That gives theaters even more reason to guard their share now.

INTERMISSION: A MESSAGE FROM OUR SPONSOR

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WIDE SHOT
🎬 Letterboxd, Warnamount, and Coachella…

📲 Letterboxd's for sale, and the interest is rolling in. Sony Pictures, A24, and The New York Times Company have all raised a paddle, formally submitting expressions of interest in the cinephile social network. Any deal is expected to value Letterboxd at $300M+, roughly 20x its projected earnings of about $15M this year, and a big jump from the $50M+ valuation Tiny paid for its 60% stake in 2023. Letterboxd has grown from 1.8M users in 2020 to 30M+ today, and it's one of the few corners of the internet where a good review still moves tickets. Whoever wins, co-founders Matthew Buchanan and Karl von Randow still own a big stake and get a vote on who buys.

✋ The Warnamount finish line just moved again. A federal judge who was expected to sign off yesterday on Paramount's settlement with 12 state AGs over its Warner Bros. Discovery merger held off. Hours before the hearing, she let Block the Merger, a coalition of press-freedom groups and filmmakers, file a formal objection to the deal, which they call "weak and unenforceable." Sen. Cory Booker also sent a letter raising concerns. The judge gave Paramount and the AGs until Monday to respond and will weigh the objections before ruling "in due course." Meanwhile, Paramount is reportedly asking Elon Musk and other deep-pocketed investors to chip in cash for the deal.

🎪 Coachella is staying on YouTube through 2030. Goldenvoice, which runs the festival, had offers from Netflix and Amazon on the table and still chose YouTube, its streaming partner for the past 15 years. CEO Paul Tollett's reasoning was simple: YouTube is free, global, and requires no login. The new deal comes off a rebound year for Coachella and adds mini artist docs that fill the gaps between sets. Live events have become prime real estate for streamers, and Coachella's success even inspired Disney+ to pick up Lollapalooza this summer. It's also one more example of YouTube going head-to-head with the traditional streamers, and winning.

LAST LOOKS
Development 🗒️

  • Mason Thames will star in Sony’s coming-of-age comedy 'Narcs,' marking writer John Phillips’ directorial debut. (more)

  • Jude Law is in talks to join Scarlett Johansson and Jacob Elordi in Ari Aster’s A24 film 'Scapegoat.' (more)

  • Belmont Cameli (‘Off Campus’) has joined Sydney Sweeney in Sony’s 'Sleepy Hollow' reimagining 'Hollow.' (more)

  • A24 has set Ronan Corrigan’s horror film 'No One Is Coming,' starring Louis McCartney, Jessica Reynolds, Sky Yang, and Gabriel Nagy. (more)

  • Netflix is developing a 'Sesame Street' movie while extending the show through Season 62. (more)

  • Black Bear has acquired worldwide rights to Laika’s Taylor Jenkins Reid adaptation 'Atmosphere,' directed by Anna Boden and Ryan Fleck. (more)

Business & Other News 🚨

  • Cineplex is exploring a potential sale as former Landmark Cinemas chief Bill Walker takes over as CEO. (more)

  • A federal judge has ordered the White House to restore access to CNN, MS NOW, and Politico after President Trump’s ban. (more)

  • In today's world, where news is often tainted with bias, 1440 is your reliable source of truth and neutrality. This daily newsletter covers topics like politics, sports, business, and world affairs. Join over 4.5M readers and subscribe today. (more)*

*sponsored

RELEASE RADAR
📅 This week’s new releases…

🎥 THEATRICAL

  • Primetime: A24 thriller starring Robert Pattinson as 'To Catch a Predator' host Chris Hansen, from documentarian Lance Oppenheim.

  • Heart of the Beast: Survival thriller from Paramount, reuniting Brad Pitt with 'Fury' director David Ayer.

  • Forgotten Island: DreamWorks feature from the directors of 'Puss in Boots: The Last Wish.'

  • Your Mother Your Mother Your Mother: (Limited) Mahershala Ali stars in Bassam Tariq's Amazon MGM thriller, expanding in October.

📺 STREAMING

  • Brothers: (Apple TV) Comedy starring Matthew McConaughey and Woody Harrelson as themselves.

  • The Love Hypothesis: (Prime Video) Rom-com based on Ali Hazelwood's bestseller.

  • A Different World: (Netflix) Sequel series to the NBC sitcom.

  • American Horror Story: (Hulu) S13 of Ryan Murphy's anthology.

  • Unabomber: (Netflix) True crime drama starring Jacob Tremblay, Russell Crowe, and Shailene Woodley.

🔮 BOX OFFICE PREVIEW: 'Resident Evil' and an 'Avengers: Endgame' re-release will probably split the top two spots with $20-30M each. Between the newcomers: A24's 'Primetime' ($15-25M) has momentum, Brad Pitt's 'Heart of the Beast' ($15-20M) is close behind, and DreamWorks' 'Forgotten Island' ($10-17M) is lagging.

VIDEO VILLAGE
📺 Latest trailers

MARTINI SHOT
🍸 Latest viral moments

That's a wrap on the week. Now go have a weekend. A real one, not an "answering Slack from the couch” one. Or do that. We can't stop you. See you Monday.

-The Dailies Team

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